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Interim CMO/ VP Marketing/ VP Brand services
Go-to-market strategy & planning
Brand strategy & architecture
Content & Storytelling strategy
Team structure planning
Partnership strategy & Agency management
Career Development & Upskilling strategy
AI Strategy Canvas
helps set your AI vision, Workflow focus, Agent Plan & governance
Consumer Journey Visualization
helps identify real opportunities & issues with your consumer, customer and employee UX
Brand Purpose Map
helps identify your credible & engaging brand purpose
Storytelling System
helps identify micro and macro narratives for content, communications, and advertising
OUR
PROPRIETARY TOOLS
OUR CLIENTS
CLIENTS
WHAT CLIENTS SAY ABOUT US
Flash is the leading entertainment and events company in the Middle East and prides itself on delivering fantastic and memorable experiences to its customers. Frank Mertens has helped the Flash marketing team reframe its marketing approach and structure to better deliver to the company's customer-centric mandate. We have been very happy with this work.
Clue is an app that provides comprehensive health information around a woman's cycle. As part of our journey to take the company to the next level, we wanted to translate the various elements that made our users love us into a robust and inspired brand strategy. Frank was able to accomplish this for us brilliantly and then operationalised the brand strategy across our different departments. We were very happy to have him be part of the team, and I have personally learned a great deal from him.
Testimonials
THE FOUNDER
The company was founded by Frank Mertens, a seasoned brand & marketing professional who has worked in leadership positions for multi-nationals as well as startups. He has led marketing for iconic brands in categories ranging from FMCG to Spirits to Ecommerce to Insurance. He also has extensive international as well as local experience. As the marketing world has become more complex & dynamic, companies increasingly seek experts to quickly shape their strategies & activities in a robust way, which most agencies cannot do. For this reason, Frank created FM Consulting.
